Plan B Skateboards: is a skateboarding company based in Irvine, California, United States. The company, co-owned by professional skateboarders Danny Way and Colin McKay, sells both soft and hard goods, including skateboard decks, wheels, jeans, hooded jumpers, and jackets.

Personas auspiciadas por plan B: 
Paul Rodriguez: joined the relaunched Plan B skateboard deck brand that was under the ownership and guidance of original riders Danny Way and Colin McKay, who continue to own the brand as of April 2013.

Ryan Allen Sheckler: resigned from the company to join the relaunched Plan B skateboard deck and apparel company in 2007—at that time, the team consisted of Brian Wenning, Pat Duffy, Ryan Gallant, PJ Ladd, Paul Rodriguez, Colin McKay, and Danny Way.